TrafficStars as a Traffic Source

TrafficStars is a self-served ad network and ad exchange that operates mainly in adult-related verticals. They offer various ad formats and use both the CPC and CPM cost models. The following guide describes how to set up tracking of their traffic in Voluum and TrafficStars platforms.

Before you dive into setting up your affiliate campaign, there are a few things that you will need in order to complete the setup:

• An active Voluum account.
• An active TrafficStars account with some funds added.
• An offer, and optionally, a landing page.

Once you have everything ready, you can proceed with the guide.

At first, you need to create a campaign in Voluum. This will provide you with a campaign URL that will be your destination URL in TrafficStars. In order to do so, perform the following steps:

1. Create an offer element. Read the Add an Offer to Voluum article to learn how to do that.
2. (Optionally) Create a lander element. Read the Add a Lander Element article to learn more.

3. Create a traffic source element. Voluum provides you with the TrafficStars traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

   1. In Voluum, go to Traffic sources.

   2. Click the Create button and select the Traffic source option from the drop-down menu.

      

   3. Select the TrafficStars template.
   4. Click the Next button.

   5. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

      

4. Create a campaign. 

   In Voluum, go to Campaigns, click the Create button and select the Campaign Simple or Campaign Advanced option from the drop-down menu.

   

   1. In the New campaign form, select the TrafficStars traffic source that you have just created from the Traffic source drop-down menu.
   2. Provide a name for the campaign in the Campaign name text field.
   3. Select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.
   4. (Optionally) Select a lander you have previously created from the Landers drop-down menu.
   5. Select an offer that you have just created from the Offers drop-down menu.

   6. Click the Save button.

      

   7. Click the Copy button next to the campaign URL to copy it to the clipboard and paste it to any text editing tool.

      

   8. Click the Done button.

Congratulations, you have obtained the campaign URL. Go to TrafficStars to complete the setup.

Now, after you have obtained the campaign URL, you can create a campaign in TrafficStars. In order to do so, perform the following steps:

1. In TrafficStars, click the CREATE A CAMPAIGN button.

   

2. Provide a name for a campaign in the Campaign Name text field.
3. Select a type of ad you want to use.
4. Set additional options in the Targeting, Scheduling, Audience and Pricing tabs.

5. Go to the Ads tab.

   

6. Click the UPLOAD button and upload your creative.
7. Provide a headline and a description.
8. Paste the campaign URL that you have copied from Voluum in the URL text field.

9. Click the SAVE button.

   

That is it, you have now successfully created a campaign in TrafficStars that will be tracked by Voluum. If you have set passing conversion data from an affiliate network platform to Voluum, it will be passed to TrafficStars as well.

Token	Description
{click_id}	Click ID
{price}	Cost
{device_type}	Device type
{os}	OS
{browser}	Browser
{site_id}	Site ID
{site_host}	Site URL
{carrier}	Carrier
{format}	Format
{adspot_id}	Ad spot ID
{adspot_name}	Ad spot name
{keywords}	Keywords