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PariMatch and Voluum

The following document describes how to set up tracking for PariMatch offers.

Before you Start

In order to make those two platforms work together, you will need:

  • An active Voluum account
  • An active PariMatch account

Once you have everything prepared, read the following guide.

I. Add PariMatch as an Affiliate Network in Voluum and get the Postback URL

  1. In Voluum, go to the Affiliate networks tab.

  2. Click the Create button and select the Affiliate network option from the drop-down menu.

  3. Select PariMatch template and click the Next button.

  4. Copy the postback URL to the clipboard and paste it to any text editing tool.

  5. Click the Save button.

II. Set Up Custom Conversions

PariMatch supports two conversion types:

  • First-time deposit
  • Registration

To track them separately, you need to set up custom conversions. If you want to track one conversion type only, you can skip this step.

  1. In Voluum, click the button to go to the Settings page.
  2. Go to Custom conversions tab.
  3. Click the Add button.

  4. Provide custom conversion name and value. Since PariMatch does not support any event type parameter, you can provide any value you want. You will then have to prepare two versions of the postback URL with both values of the et parameter. This is discussed in step IV.

    In our example, we have added two custom conversions:

    • Custom conversion for 'register' event

      • Custom conversion name: Registration
      • Value of the et parameter: register

    • Custom conversion for 'first time deposit' event

      • Custom conversion name: First time deposit
      • Value of the et parameter: deposit
  5. Click the Save button.

III. Get The Tracking URL

  1. In PariMatch, go to Tracking links / General list and create a new tracker or use a default one.

  2. Click the button next to the tracker to see the offer list.

  3. Click the button next to the offer you want to promote to get the offer URL.

  4. Select the No JavaScript option from the drop-down menu.
  5. Provide the {clickid} token to the UTM code text field.

  6. Click the Copy button.

IV. Set up Postback URLs

You need to set up two postbacks for the following events:

  • register

    1. Go to S2S requests and click the ADD WEBHOOK button.
    2. Select the Registration event type and click the Create button.
    3. Paste the postback URL that you have copied from Voluum without the ? character and anything further. It should look like this: http://track.my_custom_domain.com/postback

    4. Provide the following keys:

      • cid for the {source_id} value
      • et for the empty value. Type the value name, which is the same as the value of the et parameter that you have set in Voluum in Custom conversions. In our example, it is register

  • deposit

    1. Go to S2S requests and click the ADD WEBHOOK button.
    2. Select the Deposit event type and click the Create button.
    3. Paste the postback URL that you have copied from Voluum without the ? character and anything further. It should look like this: http://track.my_custom_domain.com/postback

    4. Provide the following keys:

      • cid for the {source_id} value
      • et for the empty value. Type the value name, which is the same as the value of the et parameter that you have set in Voluum in Custom conversions. In our example, it is deposit.

V. Add an offer to Voluum

  1. In Voluum, go to Offers.

  2. Click the Create button and select the Offer option from a drop-down menu.

  3. Select the PariMatch affiliate network that you have added earlier.
  4. Provide a name for the offer in the Offer name text field.
  5. Paste the click URL that you have copied from FPM in the Offer URL text field.

  6. Click the Save button.

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